What is personal branding? Who needs a personal brand? How do I build a personal brand? What if I’m multi-passionate or not even sure what I want to do yet? From writing your brand story to choosing a hero platform, getting over imposter syndrome and turning strangers into superfans… Welcome to The Personal Branding Project where you’re going to learn about why building a brand requires more than a perfect Instagram feed or a pretty website. Hosted by Kat Elizabeth, brand strategist, actor, freelance copywriter, YouTuber and personal branding coach, Kat is living proof that you can create a life and career around doing #allthethings you love. And now that she's figured out how to make it work for herself, she's here to give you the framework, resources, advice and occasional dose of tough love you need to make your own dream life a reality.