The Personal Branding Project

Backstories, Brand Stories + One-Liners... Oh my!

February 06, 2020 Kat Elizabeth Season 1 Episode 16
The Personal Branding Project
Backstories, Brand Stories + One-Liners... Oh my!
Chapters
The Personal Branding Project
Backstories, Brand Stories + One-Liners... Oh my!
Feb 06, 2020 Season 1 Episode 16
Kat Elizabeth

If you've ever struggled to write your own content, explain what you do or introduce yourself with confidence... you might be missing one of 3 brand fundamentals that I'm talking about today.

Your backstory, your brand story (whether for a personal brand or a "business" brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they're a bit dry or too much work.

Today I'm going to share...

  • My own failure to use them (and what it cost me)
  • What each of these 3 things are and where you'll use them
  • How to create the right balance of personal and professional in your backstory
  • The brand story framework that changed the course of my business
  • And an example of how to write a memorable one-liner


Grab a notepad and pen because this episode is jam-packed!


Mentioned in this episode:

Brand Messaging Bootcamp - my brand new program is now open for enrolment and for a limited time, available at a very special price

My "back story" video on YouTube

Social

Instagram: @iamkatelizabeth

Facebook: @iamkatelizabeth

YouTube: KatElizabeth

Website: personalbrandingproject.co


Show Notes

If you've ever struggled to write your own content, explain what you do or introduce yourself with confidence... you might be missing one of 3 brand fundamentals that I'm talking about today.

Your backstory, your brand story (whether for a personal brand or a "business" brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they're a bit dry or too much work.

Today I'm going to share...

  • My own failure to use them (and what it cost me)
  • What each of these 3 things are and where you'll use them
  • How to create the right balance of personal and professional in your backstory
  • The brand story framework that changed the course of my business
  • And an example of how to write a memorable one-liner


Grab a notepad and pen because this episode is jam-packed!


Mentioned in this episode:

Brand Messaging Bootcamp - my brand new program is now open for enrolment and for a limited time, available at a very special price

My "back story" video on YouTube

Social

Instagram: @iamkatelizabeth

Facebook: @iamkatelizabeth

YouTube: KatElizabeth

Website: personalbrandingproject.co