Seen Heard Paid with Kat Elizabeth

The real reason you might be struggling to stay consistent & see results

November 30, 2021 Kat Elizabeth Season 2 Episode 9
Seen Heard Paid with Kat Elizabeth
The real reason you might be struggling to stay consistent & see results
Show Notes Transcript

It's burnout season - but before we blame all of our exhaustion on the end of the year, I think we'd better first have a chat.

Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I'll be unpacking in this episode.

A specific cycle that leads to burnout and may also be the reason you're finding it so hard to stick with your marketing plan consistently (and in turn, aren't seeing the results).

So if you've been feeling like marketing yourself is way too difficult, dread the thought of "showing up" and question whether it's even worth the effort: hit play.

You may also want to check out my upcoming Build Your Brand Without The Burnout workshop ;)

For all the details head to: personalbrandingproject.co/workshop

And feel free to drop me a line if you have any questions! ↓

CONNECT WITH ME

Instagram: @iamkatelizabeth

Facebook: @iamkatelizabeth

LinkedIn: Kat Elizabeth

YouTube: KatElizabeth

Website: personalbrandingproject.co

Email: [email protected]

It is very much what I'm going to call burnout season right now. In I mean, I feel like it's, it's this way for just about everyone on the planet. But I am especially seeing all of my friends in the entrepreneurial space. So whether they're small business owners, solopreneurs, whatever. They're all saying that they are just worn out really exhausted, like bone tired. And, of course, that's to be expected. Because I mean, it's the end of the year. But I don't know, there has been something else going on this year that I have noticed that I want to unpack, and really figure out if it really is just the time of year that leads us to such levels of exhaustion, or if some of this has to do with what we are trying to achieve in our brands and our businesses. So that is what we're going to be unpacking today. Welcome to the seen heard paid podcast, where we believe that success isn't just about what you need to do. It's about who you need to be. I'm your host, Kat Elizabeth. And each week, I'll be bringing you practical advice, honest stories and occasional dose of tough love to help you go from industry's best kept secret to in demand brand. So you not only get paid to do what you love, but can build a platform that creates meaningful, positive change, and inspires the people around you to do the same. Let's get into it. Welcome back. And thank you so much for the feedback. Last week for listening and chatting with me, I really had some really fantastic conversations that were kind of sparked from last week's episode. And it definitely confirmed that I was not the only person who had quite a challenging year. And it was, it was just really nice to know that this gut feeling I had that told me you know, you need to be honest, you need to share what's been going on was right. Welcome back. And thank you so much for you needed to hear it too. Because often all we are really surrounded by and sort of bombarded with every single day and just these images, and you know, this content from these entrepreneurs who just seem to be killing it, they just seem to have unlimited energy, unlimited brand photography that they're always able to draw from, and they just seem to have it all figured out, and never seem to have a bad day. Now we know that's not true, because they're human beings, but we kind of just take it all at face value, we open up our feeds, and we are immediately, you know, it confirms our deepest fear that you know, we are actually inadequate, we are not doing enough. We suck as marketers, and we'll never be as successful as them honor of some of those conversations that I had with you last week, as well as, I guess some of my own introspection, just looking back on what 2021 was, and, and all of this sort of patents that I'd picked up for my clients and things like that. I decided to take things deeper than we went last week, and really talk about why it is so darn difficult to stay consistent, you know, especially when it comes to marketing yourself. And therefore why it's so difficult to actually see the results because obviously, it's you know, hard to get one if you're not doing the other. However, before we get too carried away and into the juicy part of the content, I have a little announcement for you. So you know how last episode I threw a few workshop ideas at you. Well, I'm not doing any of them. Well, okay, in the new year, I'm actually very excited to do a workshop on communicating your value and you know, messaging essentials, that's going to be great. But basically this for the same reason that I created today's episode, we actually need to talk about something more pressing, which is just how tired everyone is feeling right now and how much your your marketing and brand building strategy potentially is contributing to that and helping you come up with a new way of doing things I want to show you how to simplify your strategy and create a plan you can stick to so that next year is all about maximum results with minimal effort. Now I'm not saying it's gonna be no effort. I'm not like this is not me like selling snake oil. Okay, there is absolutely work involved. But I want you to make sure that whatever you're, you know, whatever plan that you are sticking to is one that you know, is sustainable, and it feels light and it feels fun. And it really you know, allows you to show up in a way that feels very you and not forced and gross. And I also want to help you to really think like a strategist, I'm essentially going to let you inside my brain and show you how I approach building strategies and give you some of my biggest sort of tools and techniques for really auditing all of what you're doing. So that you can really identify energy leaks in your power activities, you know, where you're getting the best results where things aren't working, where you can make improvements, then really creating a plan that is actually based on the goals that you have for where you're at right now. And making sure that plan takes into consideration your energy levels, how much time you have available, the budget you have available, you know, really understanding the platforms that you want to be showing up when and all of those kinds of things, and then actually building out the logistics of it. Like as in, where am I showing up? When and why. So it's going to be a very action packed workshop, you know, me no fluff ever. And it's really like, I've had a few questions about this, because, you know, I've had people kind of go, oh, but is it gonna suit my market? Or, you know, what about my niche or, you know, I live in the States and like, yeah, this is the whole point of what I do. I do not hand you like paint by numbers, tactics or strategies that you know, will work for one person, but not the other. I don't have any one any like roadmap, I help you create a roadmap like I'm alongside you, as we create it together, completely based on you, your brand your offers your audience, okay? So you can bet that the workshop is going to be extremely practical, and very easily easy to personalize, no matter where you're at in the journey and what your goals are. And it's, I'm think, I think it's going to be pretty epic. So I won't go on any longer, because I've got the details for you, you can go check them out at personalbrandingproject.co/workshop. I'll also have the link in the show notes. But what you should know is that it is happening in mid December. And as I said, you don't have to be there live. If you can't, it's all good, you'll get lifetime access. But I do have a limited access to early bird pricing, which is $27 for the ticket, which ends on the sixth of December, and then it goes up to full price where it shall stay. And that will be $47. So you know, if this sounds like something that you really need right now, obviously, taking action earlier, gets you, you know, access to a very special price. But this is something that I am like full disclosure, because I'm not into you know, tactics and full scarcity. I will be making the workshop available after the fact as well after it's live. But it will obviously be at full price. So it's completely up to you. But you're also welcome to reach out to me with any questions, you might have more than happy to answer them, whether that's via email, or on Instagram, or somewhere else, I always keep my links in the shownotes. That's all I had to say on that one. Let's now dive in to the episode. So I mentioned that I've been having all of these conversations lately. But also, obviously, I've been working with a lot of clients this year. And what I have noticed is that there are three really key themes that almost keywords that keep coming up. And essentially I've seen that they're actually all connected. So the first one is uncertainty. Okay, so now uncertainty is basically you know, a lack of clarity and confidence in what you want to achieve, and how you're going to set about achieving it very common for new entrepreneurs and, you know, multi passionate creatives, but you know, they see, oh, there's all these things that I could be doing. But the thought of just choosing one feels really scary, like, potentially terrifying. Because it's like, what if I make the wrong decision. But then what happens is like when when you've got that uncertainty, and we never do any work to get past that and find the clarity, well, then we start to move into overwhelm. Overwhelm comes when you have so much to do, and you don't even know where to start. And you're really it's that everything feels important because you don't actually you know, you don't know how to prioritize I mean you're not sure what is important. So therefore everything is sometimes everything feels urgent as well. So there's just this mess like you you look at your your list of things to do and just got oh my gosh, like, how did I get into such a mess? And this also comes because, you know, every idea you have basically it's just going straight on the to do list like you don't even have a filtration system for your ideas, it's like, well, if I have an idea I need to action it. But it's not actually the case. But we're not going to dive into that just yet, we're gonna move on to what happens after overwhelm, that overwhelm if you're in that state for too long, along comes burnout, you know, I'm sure as any sort of entrepreneur or someone who has really driven to establish themselves as an expert for, you know, whether it's to, you know, further your career or something, there's probably, you know, been times in your journey where you've just been pushing so darn hard, but it really feels like your tank is just running on empty, you're you're giving from, from a place of just not really having anything to give. So you're very much depleted. And this this burnout is caused, you know, because you're trying to do too much, you know, which came from the overwhelm, which came from the uncertainty. So see how they're all connected, and it's almost a cycle. So this, like this 123 pattern can play out in how you serve your clients. And it can lead to client delivery, you know, related burnout, for instance, like you aren't, so like, super clear on what your deliverables are, what your boundaries are. So you just kind of give more and more and more, and then you start to get overwhelmed, and then potentially resentful. And then you start to burn out because you couldn't keep up with what you were trying to give your clients that could also play out in the form of what I'm going to call offer hopping. So basically, the constant urge to create your next freebie your next service, your next course, you know, just keep adding to the list of things that feel better than the last one. You know, before you have optimized that first one, before you've optimized anything, it's just just a constant feeling of like, uncertainty like, oh, is this the right offer, maybe it'd be better if I do this one. So then you add that one, and then you add that one, and then you've just juggling materials and landing pages, and it just becomes so stressful. I'm getting stressed just talking about it. And then we've got the big one. I mean, they're all big, but the one that we're in particular going to unpack today, which is the overly aspirational marketing plan, okay, so in other words, the, in an ideal world, if I had unlimited time, unlimited energy, and everything went according to plan, then this is what I would do to market myself. But the problem with this is, it's not an ideal world, you don't have unlimited time and energy and things constantly don't go according to plan. And yet, you still have the standard set for yourself that like this is how you need to show up like it is it's a problem. But I don't want to just kind of this isn't me being accusatory because I have totally done this, okay, it is really common. I mean, if it wasn't would I'd be doing an episode on this, probably not. But instead, what I want to do is talk about why this happens, like why we do end up with these overly aspirational marketing plans, why it is costly. And I'm saying that not joking, like, the area, the ways it can actually cost you the things that you should be taking really seriously and why I don't want you to continue moving forward like this. And also why it's completely unnecessary to have a plan that aspirational. And what you actually need instead, okay, so like I said, I'm, I'm not into the fluff, I want to get to the point, and make sure this is as helpful as possible. So I really, I hope if you have if any of this has been resonating so far, make sure you listen to the end, we're actually like, I'm able to provide some, some solutions. So let's start with why this happens. And there are so many reasons. You know, for instance, you see all these successful people swearing by particular tactics, and you're like, Oh, well, I need to do that. Because it made that person so successful, like they swear by it. You, you know, an ad pops up for another $27 toolkit, and you're like, oh, great, that's going to be perfect, it's going to take care of that thing. Let's add it to the list. You invested all that money, and you know, three other courses 13 If you're me, and you're like, Well, I don't want to waste my investment. So I better make sure I'm doing those things as well. And then, you know, the list gets longer and longer and longer. And you know, before you know it, it's like it's not that you actually have any sort of strategy or plan. It's just that you really feel like you need to do all the things, OR Well, I don't know what is the or? And this is the question I want you to ask yourself, like what would happen if you didn't do all the things really like what if you actually actually accepted that you can't do all the things? What happens then? Does the world implode? Don't worry, I'm not gonna just like stop the episode at that question. Because we're going to talk about what is actually important to be doing. But seriously, like, I want you to have a look back at, you know, all the different things that you've thought you should really try and implement, you know, for your brand and your marketing and go, how many of them? Did I add to my list? Because I was like, this is brilliant, like, it would feel so good to do this, this feels just very aligned, very natural. I'm actually excited at the thought of doing this, versus all the things that you're like, Oh, well, so and so says I need to be on Facebook. And then that person swears by Instagram, and I don't want to miss out on Tik Tok, like, how much of it is actually just FOMO? Or, you know, just feeling not good enough and triggered by all of these highly successful people who are, you know, absolutely killing it with their marketing and feeling like, well, if I want to have any hope at finding that kind of success, then I need to do these things. So here's the thing, okay. So that's, I mean, I'm kind of saying that's the why. But I guess the the deeper thing, but beneath all of that, you know, it's not actually your fault. It is not that, you know, you're just like flaky or you've got this shiny object syndrome like that, you just, I don't know that you're a lost cause. The real issue, but the real kind of, like sinister thing that's going on here is that your newsfeed and inbox is full of just people selling you tactics. Tac, did not say that very well, tactics. Instead of teaching you how to create a strategy, and a plan. Next episode, I'm actually going to talk about the difference because a strategy and a plan, they're, they're two different things, and you need both. But, you know, when I say tactics, like a tactic is like, selling in the DMS, it's filling up your Facebook group with a certain amount, amount of people, it's live streaming on this platform, like it's those individuals sort of like activities. And, you know, everyone has their little formula for the tactic to do blah. And I'm, you know, most of them probably work. But what they're not talking about is how it fits in to your bigger picture, like, does this this tactic actually make sense for you where you're at right now, the way you like to show up? How much time you've got available? How much money, you know, budget you've got available? Where your clients are hanging out? All those things? No, it's just a tactic, a standalone tactic. So we hear like, you know, hit six figures, because, you know, using Facebook groups, and we're like, yes, I want six figures, you know, but then when, you know, reality kicks in, like, oh, but hold on, I don't even really like using Facebook groups. And also, none of my clients actually found me on Facebook. So you know, just want to, I'm hoping that you're not feeling called out by this, because that's not actually my point. I'm calling all of us out, because we do need to do something about this. But I want you to know that you've really been misled, you've been deceived. You know, because everyone out there selling tactics is looking for a quick buck. And they don't really care. Like most of them aren't super invested in your long term success when it comes to these kinds of offers that they're selling you. And so, you know, they use all of their best marketing tactics and sales tactics, to get you to freak out and think that you need this thing. Okay. And so the fact that you fell for it, it's like, it's not because you are just like, easy, you're a pushover like, these are professional marketers, professional salespeople, they're really darn good at what they do. Okay, that's, that's how they make so much money. So what I want to sort of reiterate now, before we move on to the next section, is really basically say, Yes, you might have made the plan that you couldn't stick to because it was just too much. But the fact that it's unrealistic isn't all your fault. Okay? I am. We're just like, we're finding some perspective. Now, with this episode. It is a time for you to reset, to not beat yourself up about, you know, all the choices that you made up until this point, it's just about having some clarity moving forward so we can break this cycle. Okay. So the next thing we're going to talk about is why this approach to marketing of trying to do all the things is actually so costly. And there are a lot of reasons for this one, too. So. One really big one, is that creating plans that we can't stick to leads to us feeling like we're failing and feeling like we're inadequate and It's, even though it's a complete lie, it's just that we set, we created a plan that was completely unrealistic. But you know, to us, we're just like, oh my gosh, here we go again, another week of not being able to actually, you know, get yourself out there on Instagram like yet another week of not being on YouTube, like, trust me when I say, I have lived to this, okay. And this can kind of like, start to cut you quite deep. Like, I feel like it sticks with you like this, this feeling of failure is, I don't know, I think the more it happens, it's like, the more erodes our trust in ourselves. And that's something that can take a while to rebuild. So that's a biggie. But let's also talk like practical stuff here, like about what it's doing to your business. So if you're that busy, that busy trying to keep up with tactics and trends, and just being on all places, you're probably so caught up in that, that you don't actually have time for meaningful conversations. And when I say meaningful conversations, I mean, having back and forth, chats, when whatever format, whether it's email or voice message, or you know, anything, with the people that you would actually like to work with, or collaborate with, you are so busy creating content, you're forgetting about who you're even creating content for, which is obviously going to, you know, cause some issues down the track. Because if they don't feel like you're really connecting with them, and that you actually understand them, and truly know them, and you know, there to help them, well, then there's probably going to be a disconnect when you go to make an offer and say, hey, hey, do you wanna buy my thing. So, you know, we need to make sure that out plan doesn't just allow for the the creation of the content, but allow us time and space for us to be present, and connecting in real time with other human beings. Because what most of these people selling tactics, also forget to mention is that business is just about relationships. Sales is about relationships, like we are all just human beings trying to, you know, do our best get get by in a, you know, cold, cruel world. And we're looking for meaningful connection with other people, we want to work with people we like, you know, we are not just looking for some service or product that, you know, promises something but like, has no no human behind it. So it is really, really vital that we, you know, we don't get ourselves so spun out on one part of our strategy that we forget about the other things, speaking off. I've also noticed that as long as people are so busy marketing, I'm saying like marketing in inverted commas, like as in all the push, push, push, put yourself out there, churning through the content, they often skip the work on the messaging, and the offer creation, which I didn't touch on last week, as well. Which then also creates this massive disconnect with your marketing because, you know, you're it's just like content for content sake, almost like you don't really know where you're sending people with this content, you don't know the purpose of it, how it connects to your offers, you don't even know if you fully believe in that offer that you're you're kind of trying to lead to because you haven't sat down to really make sure it's, it's incredible, like it's irresistible. And you know, your marketing, you know, when it's just kind of that bulk produced, like relying on templates and fill in the blanks, and all of that, you know, is is lacking the, the pieces that are uniquely you, the stuff that the positioning work, really the stuff that makes you so different and magnetic. So again, you'll be marketing, but you know, whether or not you're consistent, we're still missing some crucial pieces of the puzzle, to make sure that your marketing actually works. And then you obviously, the longer you're in this state of just like overwhelm and stop, start and all over the place, obviously, good luck sticking with it long enough to actually build traction, and see those results. And also, you know, a huge, huge part of marketing is being able to put stuff out there and get feedback on it. So like really understand what's working and what's not where you can tweak, so that you can then adjust your strategy moving forward. But if it's just kind of like throwing spaghetti at the wall and then trying something else and then trying something else, you'll never know what is actually working or not. Because of course it's not going to work if you do it once. You've got to do it over and over again before you can see if it is leading you to the the results that you are hoping for. So hopefully at this point, it's pretty obvious why we need to do something about these, you know On unobtainable plans. But now let's also talk about why this idea of like trying like needing to be in all the places and to keep up with the trends and all the stuff that makes us so exhausting is actually unnecessary, and what it actually takes to see meaningful results. So, look, if you follow me on in other platforms, like you will probably notice a few things you will notice that I am definitely not on top of the trends. I have recently shut down my free Facebook group, because it's just one of those things that I like where I'm trying to do too many things. And I'm not, I'm not really there. I'm not in it, not feeling it. So why am I hanging on to it? So look, I'm absolutely having to practice what I preach right now. I'm not on Tik Tok, like I was briefly on clubhouse and could not believe how much time it was taking up off like this. For me, it's not worth it. Now other people, for instance, are on clubhouse and killing it like they're landing. So like, they're landing clients. They're like high ticket clients landing speaking opportunities. And part of me was like, Oh, my gosh, all these people, a landing clients and speaking opportunities on clubhouse I need to be there. But you can achieve incredible results with just about any platform. And any tactic. The reason the people on clubhouse was seeing those results is they decided to go all in on clubhouse, just like the people who are, you know, killing it on Instagram, with reels and blowing up their, their accounts like they're, you know, people that have gone from, you know, 3000 followers to 100,000 followers in a relatively short period of time, it's because they spotted something that they wanted to do. And then they decided to master it. It wasn't them adding that to a list of a million other things they were also trying to do, okay, mastery, simplicity, focus, those are the things that you actually need to see results, you do not need to be in all of the places. And as you can see, as long as you're trying to be in all the places and do all the things. I mean, this can even apply to you feeling like you need to be posting five days a week, when really you have time to post two days a week, would it not feel better to commit to posting two days a week and do it consistently, really consistently to the point where your audience takes notice the algorithm takes notice, you know, and get to enjoy the fruits of your labor, then saying no, no, I will get to this point where I'm going to post five days a week, I'm not giving up. And then you just spend like another year, not posting five days a week, but feeling like crap, because you were supposed to, according to you. I'm going on a total tangent right now, I'll rein it back in. But again, long story short, we need to pick a focus to pick a lane and stick with that lane. Okay, and that is going to be the biggest game changer for your brand next year. Like, if you can pick a line and stick with it for 12 months to the point where you like you, whatever platform you choose, you master it inside and out, like you know, like the back of your hand. You, you know have gotten so confident the way you show up because you've done it over and over again, like you were fully in touch with your audience and you know exactly what they want. You know that? That is what's going to be game changing. Okay. But oh, like, I want to paint and paint another picture for you. I'm going to like kind of angle it another way for you. Okay, so think about what it takes to get meaning full results at the gym, when you're trying to build your fitness and strength from scratch. Okay, let's say let's say that the world went crazy with the world gone mad. And for a good year or two, you spent most of your time inside the house, eating whatever you want and barely exercising and so your fitness was kind of back to what feels like square one. Okay? If you wanted to go get strong and fit again, notice I am intentionally not saying dropping all of the you know, pandemic pounds or whatever they say like I do not. This is not about that. Okay, I'm talking about true health and fitness and how long it takes to get that. Okay. What do you think you would actually need to do that when you are starting from this point? Well, let's think about it. You would need a plan that you can stick to consistently consistently Okay, so like, you need to know exactly what am I doing, and when and really why. The you know, the why behind it is really kind of the strategy piece. But like, you know, really understanding how you're going to approach this so that you can actually follow through, you would also need a way of tracking your results, so that you can know if this all this work that you're putting in is paying off. So for instance, like, you might set a few different KPIs for yourself key performance indicators, like, Okay, well, if the if I'm increasing how much I can, you know, benchpress, consistently, like month upon month, well, that's a sign I'm getting stronger, if I'm able to go from only being able to run at, you know, nine kilometers an hour and can eventually get it up to 15 kilometers an hour. Well, that that's another way of tracking your progress, if I am able to run without stopping for five minutes, whereas right now, I can barely run for one minute, well, that's great. You could obviously there's measurements, there's obviously energy levels, but you know, we have all these different ways of knowing if something is working. And that way we can vote then go back to our plan and go okay, well, I don't feel like I'm actually increasing my strength very much like I'm, it's like, I'm not putting the weights up. What do I need to do differently? Oh, okay. And, you know, your personal trainer might say, Okay, well, we might want to try drop setting or, you know, it might be a good idea for us to shake things up and maybe do a circuit one week and then do some really heavy lifting, you know, the other week or, or something like that I'm just trying to draw on my old personal trainer days. But, you know, there, there is an actual plan. And there's a way of knowing if it's working or not, so that you can make the changes. And then beyond that, I mean, obviously, there's like the health and the nutrition and health and nutrition, I was trying to say like the the nutrition and you know, water intake, and, you know, good technique, those are all important things. But you know, what's not important, having access to the latest equipment, having some like trendy fitness class that you can go to like, what's the newest like Zumba equivalent, or, you know, being able to afford a peloton, those things don't actually matter. And those things are the equivalent of some new flashy platform or tactic. Whereas the essentials, the essentials, for your growth is just it's picking a platform, and making sure that that part is strategic, you know, based on making sure your audience are going to be there making sure it's a place that you want to show up. You're going to have clarity in your messaging and your content, like what am I actually talking about? And you know, what is my approach? And you're going to know what kind of formats you're or you know, mediums that you're sharing? Like, am I someone who's gonna be on video? Or is it going to be audio or written? You know, do I need some templates? You're going to need to schedule you need to know when am I showing how often? And you're going to need to know how you're going to track these results. Like what what is important to you? Like, what what, what would tell you that you are making progress and that you're getting closer to your goals versus not really making any progress and realizing you need to do something about your plan. Okay. These are the things that we need to come back to that we forget, when we are you know, we have these carrots dangled in front of us saying like, Oh, just use my one, this one magical formula for content. And then you'll be able to do this just use my blah, blah, blah. But I have had people kind of just like, freak out go, like, if I'm not on Instagram, am I going to miss out? Or if I'm not on Facebook is is that going to cost me and as much as it's yeah, like I said, as much as it, it's important to have some strategy behind it and not just like randomly pick some platform. I also know that by just forcing yourself to be on some platform that doesn't feel good, is not going to get you the results anyway. So wouldn't it be like Don't you think you're more likely to see results by choosing a platform that excites you where you really feel like you can show up the most authentically and you know, provide tons of value. And then really giving that a good shot before deciding if you know it's not working and all my clients aren't actually hanging out here. So anyways, that I definitely went down a bit of a rabbit hole. But kind of bringing this all back to the beginning again. Number one, this inconsistency, this struggle to stick with your plan is most likely because your plan is unrealistic and unsustainable. So rather than trying harder to, you know, implement and stick with that plan. My suggestion for next year moving forward would be to create a plan you can stick to okay and there there are many variables there, which obviously can't go into in this episode. It's already gotten long but I think the plan that you can stick to is going to be the one that gets you the results, don't you, I also just want you to, like want to remind you that your newsfeed is full of professional marketers and sales people who are going to make lots of money by selling you on tactics that aren't necessarily going to be beneficial to you in the long run. So really get used to kind of checking yourself, if you feel that moment of panic, you feel that temptation to just like, grab the latest thing, you know, stop yourself for a second and go, Okay, why is it that I'm wanting to do this? Does this fit in with my bigger picture strategy? You know, like, Am I doing this? Because I'm worried that if I don't, I'm missing out on something, or, you know, is this exactly the thing that I've been looking for for ages? You know, I'm not saying that all of these mini courses and toolkits and things are bad, it's just that you don't need them all, you should just get the ones that you actually need. Okay, really important that everything that we do is personalized to us. This is why the you know, creation of a strategy and a plan should come from you and should not involve you like being handed some checklist from some, you know, random marketer who's never met you and says, Oh, just follow this, this thing. And you'll get results, like you actually know yourself and your audience better than anybody else. So, you know, those kinds of decisions should come from within, obviously, you can get consults, you can get advice, and, and all of that. But I don't want you to just like, accept that, you know, if someone tells you to do something, just just do it without questioning it, you are allowed to question it. Or, okay, so this is this was a big one. But I really do, I hope it was helpful. And I hope that if you have been feeling like a little bit inadequate, or like you're failing, or just dropping the ball, that maybe this has helped put some of that in perspective, and giving you a little bit of clarity about what to focus on moving forward. But one final reminder, if you want help with this, that is exactly why I created build your brand, without the burnout. So in that workshop that I'm running, we are going to really look at what is going to work for you moving forward, you know, based on the goals that you're trying to achieve based on the stage of business that you're at, we are going to start crafting the simplest, most, you know, sustainable, light, fun, easy feeling plan for the next 12 months. So that whatever you choose to do whatever goes into it, at least you can stick with it long enough to know is this working? If it's not, what do I need to change? I honestly I want you to free yourself up to be doing more of what matters to be having those conversations, do you have the energy to really be attracting Perfect Fit clients and as long as you're exhausted, depleted, you know, it's really difficult. Even if you are showing up in your marketing, it's very challenging to show up in a way that that is going to be that magnetic, because you've got nothing to give. So I would love to see you there personalbrandingproject.co/workshop Early Bird tickets are $27 price goes up on December 6, and after that, it'll be $47. I do have two sessions scheduled. I would love to see you there if you can, but I know it is the middle of the night for people in Europe and the UK. So if that's the case, still grab yourself the ticket because you'll be given access to the lifetime access to the recording. As soon as I've edited it, I cannot say edited. Just gonna have to get used to that as soon as I have edited the content and have it you know, I've cut out all the fluff and made sure it's just like really nice to consume because no one wants to watch one of those long rambley live replays. I'll be sending you login details to the Learning Hub, where you'll be able to work through all the videos, the workbook all the bonuses for life. Alright, that's all for me. Have a fantastic week ahead and I look forward to chatting with you next week. Bye for now